Jalene Mack is the founder of the Mack Performing Arts Collective (MPAC) in Houston. The 501 (C) 3 Non-Profit is “Cultivating the Interest of Performing Arts by Exposing, Educating and Entertaining.” Photo: Facebook/Jalene Mack
By Charmaine Hudson
The Mack Performing Arts Collective “It’s a Wrap” Educational Program and “MPAC Jazz” held their second bi- annual music symposium—”Traditional and Digital Entrepreneurship in Today’s Music Industry”. The event took place at the University of Houston Central Law Center on March 24th. The symposium was to support emerging and professional music and entertainment artists through frank dialogue from top music entertainment insiders.
MPAC is a 501(c) 3 non-profit corporation that provides resources for successful careers in arts and entertainment located in Harris County, the City of Houston. The organization was founded by Jalene Mack, an author and successful entertainment attorney. The mission of the organization is to: Cultivate the Interest of Performing Arts by Exposing, Educating and Entertaining and it reaches out to adolescents who are interested in television, film, radio, comedy and creative writing.
Topics from the event discussed building a strong team, Intellectual Property, and branding through film/television and commercials. The speakers who participated on the panels are well known and veterans of the music business. CEO & President of Music World Entertainment—Matthew Knowles, Sensational Vocalist—Mary Griffin, Music Attorney—Dedra Davis and Artist, Music & Radio Air Play Marketing Consultant—TC Thompkins were in attendance. Radio personality—J Mack of 97.9 The Box, Intellectual Property Law Professor—Dave Fagundes and radio personality and musician—Dana Jackson served as the hosts. The panelist gave words of wisdom to all the new upcoming artists, lawyers, and producers there; advising, “You make sure that you surround yourself with the right people. Make sure that you build a strong team around a manager, lawyer, and a honest financial adviser that’s going to help maintain your finances. Have a good spiritual background and if you stay true to yourself doors will open for you that you would not imagine.”
The panel provided great tips for the participants there. My takeaway: If you want to make it in the industry you have to make sure that you are unique. You want to stand out and bring something new and fresh to the table. Whether you are an independent artist or signed to a major record label you have to be consistent. Know your platform. Know how to use social media as one of your major platforms because that’s what people depend on now. That’s how people will get to know you if you take advantage of social media sights like Instagram, Twitter, Facebook and Sound Cloud. You want to make sure that you have passion for music to be in the industry. If you don’t have the passion then you won’t make it far. Know your rights as an artist. From copyrighting to building your catalog as an artist. If you want your career to go far, make sure that you expand your horizons. Lots of artists tap into film, television endorsements or take the fashion route and create their own clothing line.
Overall, the music symposium was packed with lots of information. The panelists were laid back and allowed inspiring artists to ask questions during each session. They also got the opportunity to take pictures and exchange their contact information with those on the panel. My encouragement to anyone that is a upcoming artist, entertainment lawyer, producer, manager or interested in music, is to attend this event the next time around.
MPAC is a wonderful organization that reaches out to adolescents and young adults who love the arts. For more on MPAC and upcoming events isit http://www.mpac-arts.org.
Photo: (l to r) Charmain Hudson and Jalene Mack
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