Sherilyn Bennett: Celebrity Branding Strategist

Sherilyn Bennett: Celebrity Branding Strategist

Photo Credit: David Lathiel

Interview by Jessica Taylor-Mosely



Sherilyn Bennett is a Celebrity Branding Strategist, award-winning Graphic Designer, and Author. I dare to say that she is a Jill of ALL trades who is definitely making some major moves in media. And she is unapologetic about it too. Read more as I talk about who she is and what she has to offer.


Who is Sherilyn Bennett at her core?

Sherilyn Bennett is a mom, daughter, friend, and CEO of two amazing companies. I am a wonderful woman who has finally found her voice in her ministry and as an entrepreneur. 


Why are you so passionate about helping young girls and women thrive?

I wasn’t blessed with biological daughters so I am blessed that God has given me two brands that allow me to pour into girls and women. My passion comes from the fact that I believe that we need to leave a legacy to women and girls who come after us. If we don’t use our platforms to encourage and empower the next generation we have failed. My passion for women in business comes from the fact that I know what God can do when we run after his promises. If God has called us to entrepreneurship He has already given us the talents and gifts to be successful. My duty as a business owner is to help other women see that clearly. 


Are you open to mentoring? 

Yes, I currently mentor about 4 women. I am very particular about being a mentor. I know when a woman is assigned to me.


Tell us about your businesses? 

The first company I launched in 2013 is Spiritual Sweets, a lifestyle brand, and ministry for girls and women. The vision behind Spiritual Sweets is that girls were born with everything they need to be the woman they will be. In addition, I am the CEO of Camden Lane Creative Agency, our main focus is on female business owners and leaders. We offer award-winning graphic design and branding services. We also have LEAP: Branding by Faith! LEAP is about empowering women to bring their faith into the marketplace.


Where do you see yourself in the next 2 years? 5 years? 

In the next two years, I see myself growing my creative agency with new partnerships and clients and continuing to grow in ministry. In 5 years, I would like to have a thriving international community of business women who are using each other’s services to grow their brands. 


What’s next for Sherilyn personally? 

Personally, I am continuing to be an advocate for women in business. I will be making my second leap into the literary world soon with my new book “LEAP: Taking it by Faith!”. 


Tell us about your coaching practice? (If applicable) 

I am not doing any brand coaching at the moment. It is a goal for 2018.


How do you handle setbacks? 

In business, there are many setbacks and instances where things don’t work out how we expected. As I have grown personally and in business, I have learned the best way to handle setbacks is to step back, take a deep breath and think things through. There is always an answer to a setback you just have to maintain calm and put your thinking cap on. I would also encourage talking it over with a mentor. They have been through things that you are going through and may have the solution.


What is the greatest lesson that you have learned in business? 

I have learned in business to treat every client like they are your only client. I have celebrity clients as well as individual and corporate clients. I have learned to give them all the same care and attention. When a client knows you care about them, the outcome and results of their project they will trust you to do your job.


What advice would you give to that woman whose business is not doing so great and she wants to give up? 

Don’t. Never give up on your vision. Where there is a will there is a way. One of the things I practice as a business owner is going back and looking at the issue again. If I don’t know the answer, I will find someone who does. Many times in business we get overwhelmed when all we need to do is seek help. I am not an expert in many areas my business needs, however, I have people around me who are. 


What does it take to have a successful business? 

The ability to fail but not quit. This isn’t the first time I owned a creative agency. The first company I owned was a failure. After that, I had to get educated about the process of being a business owner. In addition to that, trust your instinct. The moment you trust who you are and what you are called to do you will be successful.


Are you your sisters’ keeper? If yes, tell me how.

Of course, I am! I am my sister’s keeper because I make it a point to reach back and empower. I always tell my mentees that I knock down doors so you won’t have to. I live by the fact that I am going to go through that door because once it is conquered my sisters no longer have to worry about it.


Connect with Sherilyn on the following social media sites:

Facebook: Sherilyn Bennett

Instagram: @iamsherilynbennett


Jessica Mosley is a serial entrepreneur. She has a book publishing and PR Firm. She is also the 2016 Recipient of the Barack Obama Presidential Lifetime Achievement Award. You can connect with her on Facebook: Jessica Mosley or The Leadership Tribe; Instagram: @jessicaellemosely




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